February 5, 2015
GKB 美商中美強CCTV
2010 REBRAND 100 Winners / Notable Prize
—project completed at DDG, Taipei.
2010 REBRAND 100 Winners / Notable Prize
—project completed at DDG, Taipei.
Lay’s put the new flavour of Classic Cheese in to market.
Following the global package guild-line, we arranged the package main colour and flavour nameplate image intricately, expressing the strong taste of classic cheese.
Using the shape of fish and Taiwan as design elements for the bottle contour. Chinese calligraphy “Jin”(means powerful) is key visual that brings main concept of the brand.